Data is the new currency

According to the University of Edinburgh, in a digital economy, data is the new currency. And not only is data the currency for the digital economy, but it’s now more valuable than oil. So, if data is the new currency, content is how we value it.

But more content doesn't mean more value. Good content is worth more than bad and its value will be defined by ensuring the Right Content is shared, in the Right Place at the Right Time.